Pizza Hut free essay sample

It is called â€Å"RED ROOF†, with seating capacity of 350, which makes it the largest in the sub-continent. The sale of Clifton Pizza Hut is the highest in the Asia Pacific region with a daily turnover of 1500 Pizza (Normal days) and a turnover of 1800 to 2000 Pizza / day over the week end. The vision is to have 30 units of Pizza hut in two major cities by the year 2000 i. e. Karachi and Lahore. It must be mentioned that these 30 units of Pizza hut will provide employment to 1870 people and contribute Rs. 150 million in the form of duties and taxes to the exchequer. Marketing Objectives 1. To able to capture the essence of success as a Global company. 2. To be the first choice for every Pizza occasion by always providing 100% customer satisfaction. 3. To focus or unique selling proposition by providing the most irresistible variety, quality taste, and service. 4. To capture 90% of relative market share by the end of year 2000. Facts About Pizza Hut 1. Pizza Huts worldwide sales were approximately $10 billion. 2. Pizza Hut service more than 1. 5 million pizzas every day to approximately 5 million customers worldwide. 3. Pizza Hut owns and operates more than half of its restaurant and delivery units making Pizza Hut, inc. he largest company-owned restaurant chain in the world. 4. The highest volume Pizza Hut restaurant in the world is in Moscow followed b stores located in France, Hong Kong, Finland and the U. K. 5. Outside the US the country with the most Pizza Hut units is Australia (405) followed by Canada (354) and the U. K. (326. 6. Pizza Hut delivery drivers range in age from 18 to 80 miles, and average 50 miles per driver per day to deliver Pizza Hut products. The mode of transportation varies from country to country with motor scooters the most common mode in Western Europe, the U. K. and the Asia Pacific Countries. 7. Pizza Hut uses 2. 5 percent of all the milk produced in the US every year for cheese. That cheese production requires a herd of 250,000 dairy cows producing at full capacity 365 days a year. 8. Pizza Hut uses more than 50 million pounds of wheat representing the annual yield from nearly 400,000 acres of wheat. 9. Pizza Hut uses more than 400 million pounds of tomatoes each year and 50 million pounds of pepperoni. 10. Approximately 50 percent of all Pizza Hut units outside the US are full service restaurant. About 35 to 40 percent are delivery carry out units, and 10 t0 15 percent are express units or slide â€Å"windows†. Product Situation Pizza Hut opened its very first outlet in Karachi at Clifton on December 14, 1993 introducing the internationally recognized and well-accepted variety of Pizza as in their original tastes. Pizza hut took great care, while remaining with the fact that its wheat, cheese and pepperoni remain original while other ingredients available in the local market come up to the manufacturers standards and consumers expectations. Target Market The target market belongs to upper upper and upper middle class who has a definite taste for foreign foodstuff. Out of 140 million people, we are only targeting 20% of the population. Right now they are targeting market, which is 1% of the total urban population. Anybody whose household income is over Rs. 100,000 is in the â€Å"A† category, Rs. 50,000 is â€Å"B† and â€Å"C† is Rs. 50,000. They are right now catering to â€Å"A† and â€Å"B† market and they have not touched the entire market. They are also targeting kids, teenagers and students are also trying to increase their customer base. Consumer Profile DEMOGRAPHICS | |The age group of our customers is family oriented i. e. , the parlor offers a variety that to the needs of the family as a whole. | | | |INCOME | |The income bracket includes Rs. 50,000 per month and above. | | | |OCCUPATION | |Professionals, Executives, House Wives, studying individuals. |PSYCHOGRAPHCS | | | |ACTIVITIES | | Actively participate in social welfare causes, business matters, and members of socially elite clubs, annual family vacations. | | | |LIFE STYLE | |Encouraging eating habits towards foreign foodstuff, for instance, likely to use cake mixes, imported cheese. | | |MEDIA HABITS | |Regular readers of Newspapers and Magazines. | | | |PERSONALITY | |Quality food conscious, outgoing and healthy eating habits health conscious people. | Marketing Mix PRODUCT Pizza Hut offers aims in providing 100% customer satisfaction by excellence in the product, service, equipment and hospitality they offer the products quality and taste remains standard of excellence all over the world. It has maintain its quality by importing the main ingredients and keeping the recipes the same exclusively, for the South Asia regions it test launched spicy flavored Chicken Tikka. Followed by a Seek Kabab Pizza, which gained and remained so popular that they were included in the regular menu. To make a check of its service and customers satisfaction, they issue a comment card to make sure they come up to their customer’s satisfaction. MARKET GROWTH MATRIX | | | |MARKET SHARE | | | | | | | | | |HIGH |LOW | |MARKET GROWTH RATE | |HIGH |Star |? | | | | | | | | | |Supper Supreme |Bar B Q Beef | | | |LOW |Cash Cow |Dogs | | | | | | | | | | |Chicken Tikka |Sea Faer | PRICE They are serving various variety of Pizzas, there menu card along with their respective prices have been placed at the appendix section. PROMOTION Pizza Hut runs more or less the same type of promotion and advertising campaigns in Pakistan as it does internationally, with the exception of electronic media. It uses advertising tools such as newspapers, magazines to create awareness and to get its message through its required target market. Recently they are doing joint promotion with Milo and Pepsi in connection with World Cup Cricket 1999. Pizza Hut promotion budget remains the same world wide except for a few countries i. e. , it allocates 50% of its promotion budget on national advertising and 50% of the budget to regional advertising. With regard to promotion, they have launched kid Klub for children under 12 year of age. Every Tuesday is kids night for members where they get 50% discount on their order. In the process of analyzing Pizza Hut we have deduced that it is the most popular international franchise in Pakistan, with the largest market share in the Pizza industry. There is no major competitor of Pizza Hut and the market opportunities are excellent in teems of growth and profits. Pizza Hut has an opportunity to strengthen its business by adopting various strategies e. g. Backward integration, and New market development. Pizza Hut has to strengthen its financial position either by increasing its equity or debt or both which will improve its internal position. To conclude, we can say that Pizza Hut has a history of producing quality food with growth as an integral part built into its root strategies. Mission Statement We at Pizza Hut are committed to provide high quality of Pizza and exceed the expectation through our passion for service, quality and value. We believe that our prime responsibility is to serve our families who get satisfaction from our product and services. Our product line consist from various pizzas to sandwiches, pasta and deals to suit every customer. We are known for consistency in providing the very best quality in facilities and products, and for friendly personal and efficient, comfortable service which gives the natural warm welcome and relaxed, comfortable ambience of Pizza Hut. We are dedicated to the total success of Pizza business as a worldwide competitor. We are concern for its operation and are dedicated to its total success and prosperity. Pizza Hut is regarded as an industry leader for the innovation in each discipline in the business, blending effectively the finest tradition of our profession with progressive management philosophy and this is ultimately our major competitive advantage. Out team is seen as highly aggressive, competitive, and regarded by our customer as reliable helpful and resourceful. Through open two-way communication employees share the companies objective and strive to provide complete satisfaction to our valuable customer. Vision Statement Pizza Hut aims to succeed in one of the most logistically complex service business. It is our intention to not only serve our customers with genuine care and comfort, but to fulfill all their needs and give them complete service excellence all the time, every time. Every employee is committed to the ultimate dream and vision: 100% customer satisfaction and retention. We will continuously improve our product and services. Simply defined, we empowers all Pizza Hut employees to â€Å"move heaven and earth† to give instant pacification. Our customer’s expectations will not simply be met; they will be exceeded to give each guest a â€Å"memorable visit† â€Å"We Serve But We Are Not Servants We Are Ladies And Gentlemen Serving Ladies And Gentlemen† Code of Ethics We are committed to the highest ethical standard. This responsibility is because our customer, family and communities rely on each other which enhance the level of trust and this can only be build on honesty and dedication. We believe that our first responsibility is to satisfy our customer who takes advantage from our services. It is our duty to serve them with honestly. We will promise only what we can deliver. Our business associate must know, that we will be fair and just. Our decision will be based on factors such as quality, service, and reliability. We want our customer to be proud of our character as individuals in the business we do. We look forward for a friendly and caring relationship between our customer and ourselves. We take pride in the quality of our collective effort at Pizza Hut. We are proud that Pizza Hut has got the human resource that can face any challenge, because a company is only depended on what their employees do for their organization. We will justify with everybody, to whom we are in contact, whether employees or customers – in assigning responsibilities, awarding incentives, and we will consider every body. We will not entertain any unfair practices, which could harm our organization prestige We will establish the empire of friendship and trust between our employees and customers, so that they could be benefited and achieve instant satisfaction. Defensive Competitive Aggressive Conservative +6 +5 +4 +3 +2 +1 -1 -2 -3 -4 -5 -6 6 –5 – 4 –3 –2 –1 +1 +2 +3 +4 +5 +6

Shila Gonsalves Essay Example For Students

Shila Gonsalves Essay ShilaGonsalves Eng102 Professor Streeter Essay #3 Colon Cancer Cancer is a malignant disease that iswidespread nowadays.It can potentiallyup shoot anywhere in the body withnouniquewarningsigns.A sufferermight come to know at a very later stage that they have gotcancer.There may well bea chance that he or she is warned way before the diseasereaches the stage where it cannot be treated.All thisis a matter of luck rather than anything else.Cancercanoccur inmany forms for example liver cancer,breastcancer,thyroid cancer,cervical cancer,colon canceretc.In shorta cancerous tissue can form anywhere in the body. We will focus on colon cancer in thisessay.Colon cancer or colorectalcanceris a cancer, whichoccurs in rectum.Thecolon isknown asthe large intestine or large bowel andthe rectumconnects the colon to the anus. If colon cancer is diagnosed at an earlystage it can be cured through chemotherapy or surgical treatment however thatis only possible if it spreads in to the nearby lymph nodes.The American Cancer society stated that colon cancer is one of the main reasons of deaths in America. Unlike breast cancer or cervicalcancer, whichaffects women only, colon cancer can affect men and women alike,irrespective of class, race or ethnicity. Despite thisit has been seen that itis more common in men than in women. We will write a custom essay on Shila Gonsalves specifically for you for only $16.38 $13.9/page Order now Colon cancer symptoms are simply the apparent changes that one can notice.Many colon cancerpatientsdo notnotice any visible change however there are few things that indicate if a person is affected by this disease.For example, according toCappell(2008),a person might feel abdominal pain and tenderness in the lower abdomen. Diarrheaor constipation may also beone of the symptoms butmany patients tend to ignore such symptomsas these may be caused by food poisoning ornot eating enough fibrousfood. However if the blood comes in the stool or there is a constant weight loss orintestinal obstruction then these symptoms are often taken relativelyseriously by thepeople. In almost all casesas stated inLieberman(2009),with proper screening,doctors can detect colon cancer before symptoms develop. The doctor will simply perform a physical test,heor shewill press the belly or abdomen and ifthey feela mass thentheywill confirmdoubts through fecal occult blood test (FOBT),this test can detect small amounts of blood in the stool but the loop hole here is that it can alsocome negative for patients who do have colon cancer thusfor this reason it must be done along with colonoscopy orsigmoidoscopy(theseare the imaging tests that show the entire colon). If these tests show that a person has colorectal cancer then the doctors further confirmitthrough a CT or MRI scan of the abdomen and pelvic area. Sometimes the doctor might also get a CT scan of brain and chest to seehow far the cancer has spread andatuntilwhich stagethe cancer has matured.Colon cancerisdivided into 5 stages;stage 0 is the early stage where it only affects the innermostlayer of the intestineand the first stage affects the inner layer. By the end of stage three,the cancer has spread to the lymph nodes and fifth stage is where ithas affected the other organs (the chance of survival at this stage is very less). The kind of treatment given to the patient depends upon the stage of cancer the person is going through. Gen erally there are three kinds of treatments;surgery,radiation therapy and chemotherapy. Surgery means removing thecancerous cell through an operation. It is more often known as colectomy. Surgery includes localexcisionwhere the doctorremoves the cancerwithout cutting through the abdominal wall but in case the cancer is large,the doctorwill perform an anastomosis(sewing the healthy parts of the colon together).The doctor will alsousually remove lymph nodes near the colon and examine them under a microscope to see whether they contain cancer. The lastkind of surgery istheradiofrequency ablation. Here the doctor uses the electrode to kill the cancerous cells. Second type of treatment ischemotherapy whichis widely practiced. Chemotherapycan be very painful as it is injectedinto the blood and burns the cancer cells. It can either be injected into the vein or taken as adrug.Chemomobilisationof the hepatic artery may be done if the cancer has reached the liver but that happensonly insevere cases. Thirdly in radiation therapy, doctors use X-rays or other type of radiations to kill cancer cells orprevent thesefrom growing.There are two types of radiation therapy;external and internal.Theradiation machineis used to send radiation outside of the body towards the cancer andinternal radiation uses a radioactive substance sealedoffinneedles,thatare placed into the cancer There is no definite prognosis for this canceras a patient after all the treatments may develop certain complications like blockage of the colon,development of a second primarycolorectal cancer or the cancer cells may return in the colon. A treatment that might besuccessful for one may not be as successful for the other but generally colon cancer in many people is a curable disease if diagnosed earlyas cited inSteinberget al. (1986). It greatly depends on factors like the stage the cancer was diagnosed. If treated early,vast majority ofpatients survive atleast five years after diagnosis but thisfive yearsurv ival rate drops if the cancer has spread to other organs. If the cancerous cells donotreturn in five years time,itoftenmeansthe patient has been cured. Thefirst three stages are considered curable but if it is diagnosed in the fourth stage,the chances of survival are limp. At the end of the day,fighting with any disease is all about the amount of strength,hope andwill-powerthe patient has.With the constant support of family and friends, a patientmay live a longer, betterlife. .ue705a14ef02b501e382858c0f42672d1 , .ue705a14ef02b501e382858c0f42672d1 .postImageUrl , .ue705a14ef02b501e382858c0f42672d1 .centered-text-area { min-height: 80px; position: relative; } .ue705a14ef02b501e382858c0f42672d1 , .ue705a14ef02b501e382858c0f42672d1:hover , .ue705a14ef02b501e382858c0f42672d1:visited , .ue705a14ef02b501e382858c0f42672d1:active { border:0!important; } .ue705a14ef02b501e382858c0f42672d1 .clearfix:after { content: ""; display: table; clear: both; } .ue705a14ef02b501e382858c0f42672d1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue705a14ef02b501e382858c0f42672d1:active , .ue705a14ef02b501e382858c0f42672d1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue705a14ef02b501e382858c0f42672d1 .centered-text-area { width: 100%; position: relative ; } .ue705a14ef02b501e382858c0f42672d1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue705a14ef02b501e382858c0f42672d1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue705a14ef02b501e382858c0f42672d1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue705a14ef02b501e382858c0f42672d1:hover .ctaButton { background-color: #34495E!important; } .ue705a14ef02b501e382858c0f42672d1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue705a14ef02b501e382858c0f42672d1 .ue705a14ef02b501e382858c0f42672d1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue705a14ef02b501e382858c0f42672d1:after { content: ""; display: block; clear: both; } READ: The Fellowship Of The Ring Analysis Essay Citations Hanisch, L. J., Cass, D. F., Clarke, R. (2014) NCCN Guidelines for Patients.https://www.nccn.org/patients/guidelines/colon/files/assets/common/downloads/files/colon.pdf Cappell, M. S, (2008), Pathophysiology, Clinical Presentation, and Management of Colon Cancer. http://www.gastro.theclinics.com/article/S0889-8553 (07) 00126-4/full text Cuzick, J., Otto, F. (2009, May). Aspirin and non-steroid anti-inflammatory drugs for cancer prevention. Steinberg, S. M.,Barkin, J. S., Kaplan, R. S.(1986).Prognostic indicators of colon tumors.The Gastrointestinal Tumor Study Group experience.Cancer57(9), 1866-1870. Colorectal Cancer Association of Canada CCAC, (2007). http://www.colorectal-cancer.ca/en/news-and-resources/american-guide/

Mystery Genre Definition, Characteristics @ Elements Essay Example

Mystery Genre: Definition, Characteristics @ Elements Paper Mystery genre A type of fiction in which a detective, or other professional, solves a crime series of crimes. It can take the form of a novel or short story. This genre may also be called detective or crime novels. General plot The main plot, or key events, in a mystery novel or short story focuses on the crime that needs solving. Protagonist Or central character, is the detective, and the rest of the characters are usually the suspects. Foreshadowing A literary device that hints at events to come, as well as plot twists and suspects motives. Alibis Which support suspects whereabouts at the time of the crime Tropes Also known as figures of speech, or other plot-related tools in mystery stories, such as foreshadowing, suspense and inference gaps. They may also hide evidence or try to distract readers with red herrings. Suspense Details about the plot are obscured to create tension and leave both the characters and reading audience lingering in uncertainty. Inference gaps The audience may have to fill in gaps in the story to solve the crime. For example, they may ask themselves questions and find story-related connections in other details. Hidden evidence Author may present seemingly unimportant details, but they really offer clues to the crime. Red herring The author may use deliberately misleading clues to throw the reader off track.

Greed Essays - Death Valley, Films, Greed, John D. Rockefeller

Greed Essays - Death Valley, Films, Greed, John D. Rockefeller Greed Greed is a selfish desire for more than one needs or deserves. Greed can make honest men murderers. It has made countries with rich valuable resources into the poorest countries in the world. We are taught it is bad and not to practice it. But consider a world without greed, where everyone is as sharing as Mother Theresa was. The progress of humankind would be at a standstill. Greed has given our society faster travel, better service, more convenience, and most importantly, progress.Greed has created thousands of billionaires and millions of millionaires. But why is greed associated with evil? In their day, most capitalists like Cornelius Vanderbilt and John D. Rockefeller were depicted as pure evil. Vanderbilt stole from the poor. Rockefeller was a snake. But the name-calling did not come from the consumers; it was the competing businesses that complained. The newspapers expanded on these comments, calling them "robber barons." These are inaccurate terms for these businessmen. They were not barons because they all started penniless and they were not robbers because they did not take it from anyone else.Vanderbilt got rich by making travel and shipping faster, cheaper, and more luxurious. He built bigger, faster, and more efficient ships. He served food on his ships, which the customers liked and he lowered his costs. He lowered the New York to Hartford fare from $8 to $1. Rockefeller made his fortunes selling oil. He also lowered his costs, making fuel affordable for the working-class people. The working-class people, who use to go to bed after sunset, could now afford fuel for their lanterns. The people, who worked an average 10-12 hours a day, could now have a private and social life. The consumers were happy, the workers were happy, and they were happy.Bill Gates, CEO of Microsoft Corporation is another example of a greedy person. He is the richest man in the world with about $40 billion and he continues to pursue more wealth. Just because he has $40 billio n does not mean the rest of the world lost $40 billion, he created more wealth for the rest of the world. His software created new ways of saving time and money and created thousands of new jobs. Bill Gates got rich by persuading people to buy his product. His motive may have been greed, but to achieve that, he had to give us what we wanted. Both parties benefited from the transaction and everybody wins.In general, many businesses donate a percent of its wealth to charity. People not only want but also expect those businesses to donate their money away. Vanderbilt gave one percent of his money away to start Vanderbilt University. Ted Turner donated $1 billion to the United Nations. But why do people think that giving away money is better than making money? Giving away money is much easier than building a new business. Building a new business creates new jobs for people, giving someone the means to support himself. When you give money away, it does not help them become more self-suff icient.Charity does not always make big impacts, as people believe they do. For example, who changed the world more, Micheal Milken or Mother Teresa? Milken pioneered a new way for companies to raise money, creating tens of thousands of new jobs. He saved Mattel, the toy maker, by his junk bonds. It is now the world's biggest toy company. His bonds rescued TWA, Revlon, and many other companies. Millions of people now joy cheaper phone calls because he funded the phone company, MCI. His bonds made CNN and other Turner companies possible. On the other hand, Mother Teresa donated every penny to charity and helped tens of thousands of people in slums of Third-World countries. She spent her life doing charity work for the poor. Her deeds continue after her death; four thousand sisters now continue what she begun. Without a doubt, people would say Mother Teresa did more for the world. But their judgements are blinded by the fact that they are looking at their motives. Michael Milken didn' t suffer; he didn't go into the slums. Mother Teresa went into the slums and she suffered. Milken persuaded wealth because of greed and Mother Teresa did

Buyer Behaviour

The purpose of this report is to describe the purchasing scenario of a consumer who is about to purchase a device to replace their broken or outdated laptop. The decision on what device to purchase is complex and depends on their individual needs. Consumer buying behaviour is defined by Kotler et al (2008:238) as â€Å"[t]he buying behaviour of final consumers-individuals and households who buy goods and services for personal consumption†. The world as we know it today has rapidly changed due to advancement in technology. Consumers preference are also changing due to the market changes that continue to occur . In order for a business to survive in the competitive markets today ,a company/firm has to be up to date with the latest consumer taste and trends. Consumer behaviour offers vital information and guidelines to marketers on the new upcoming technological changes that they will need to explore for example, Lap tops, PC, IPods, Phones and etc. Consumer behaviour is important in marketing, because it focuses on the customer’s views and what customer value at all times. Customers’ needs/wants are always deliberated by the company so as to provide the best service/product in return. 2. The characteristics that affect consumer behaviour Mr Dennis Nyanmichaba an accountant at NBC Bank has faults with his HP Laptop which keeps on heating up and randomly shutting down every time he places it on a hard surface, due the problems he can hardly use his laptop at home or work because it keeps shutting down, and sometimes when he is doing important work (e. g. Balance sheet, profit and loss account and etc) the computer shuts down so he sometimes loses the work and has to start all over again which is not a good thing. So he recently visited the store wanting to know if he can either repair the laptop or buy a brand new one, and if it’s the case of buying a brand new laptop, what brand is suitable?. Mr Dennis Naymichaba would want to have a laptop that not only works perfectly but also appeals in today’s business world (Social) for example a really known and sophisticated brand like Apple (Mac Book) which not only has basic things that a normal laptop has but also has the edge and advanced technology which makes it different from other laptops, Dennis would want a laptop with outstanding quality that works really fast and does not have any sort of complication what so ever, at the same time it should have a logo/brand that stands out among peers, Because nowadays you don’t see business people or firms still using old brands they all try to upgrade and stay up to date with technological advances. Another thing would be (Psychological Factors) that he would want to buy it because his co-workers are using the same type or much more advanced technology laptops, so he wouldn’t want to feel left out in the technology world and decide to also upgrade to something m ore advanced instead of the laptop he has at present. In other words Mr Dennis Nyamichaba would want to purchase the laptop not only for necessity, but also out of desire and psychological need, he would also not only want the laptop for office needs only but also personal needs for example on a weekend off work he would love to watch movies, listen to music and perhaps play games take his mind off work and entertain himself, So basically he would want something with some sort of entertainment that would help him relax, set his mind off work and do something different as mentioned above. The consumer purchase decision process diagram is very important for anyone making a decision in marketing. It alerts marketers to consider the buying process rather than just the purchase decision. The diagram indicates that customers pass through all stages in every purchase. However in more routine purchases, customers often skip or reverse some of the stages. An example would be Mr Dennis Nyamichaba buying his well-known laptop (Mac book) he would not consider anything else but buying the mac book, just because everyone else has the same kind of brand at that particular time/period and go right to the purchase decision, skipping all the other processes . However the diagram is very useful when it comes to understanding any purchase that requires some thought and deliberation. The consumer buying process start with need recognition. At this stage, the buyer recognises a problem or need (e. g. Mr Dennis needs to know if he can buy a brand new laptop or repair the old one) 3. The types of consumer buying decisions Then Mr Dennis Nyamichaba (Kotler et al (2008:266) Information search: Seeking value) will have to seek for information regarding which brand he should really go for and if that certain brand is perfect for his needs and wants and if it is not underrated in today’s business world and technology, he would also want information on how long this certain product lasts for, what period of time will that certain laptop really stay for without problems occurring (In other words it’s durability). Then (Kotler et al (2008:269) Evaluation and alternatives assessing value) he would compare between his broken laptop and advanced technology laptop that was recommended for him, what things does the old laptop have that the one with high technology does not have and check if the technology has really changed like how it’s been stated to him by the store workers. Mr Dennis (Kotler et al (2008:271)Purchase decision: Buying value) would look into the price, if it’s really e xpensive that he has to wait for prices to go down then buy it or just purchase it now that he desperately needs it. Then lastly (Kotler et al (2008:271) Post purchase behaviour: Value in consumption or use) after purchasing the laptop Mr Dennis will have to compare the performance of the laptop and see if he really likes it and if it suits his needs and wants and if he is really satisfied /dissatisfied with product, and if so, he can share his experience with other co-workers that have yet to buy the laptop. Mr Dennis Nyamichaba’s customer involvement (Variety seeking buying behaviour) into buying this product is low because he has no Idea what to get after his old laptop broke down, there will be significant difference among brands (An example would be CHOCKLET, someone would not know the taste hence after eating only he can tell whether to still go for the brand or change to another one next time he is buying the cake. The companies try so hard to change the nature of habitual buying behaviour. ) so he would not know which among the brands is by far much better for him and that he is assured that he won’t face the same problems that he faced with his old laptop. 5. CONCLUSION This report has explained on how marketers should understand consumer behaviour and how they should go about it . And also has identified the characteristics (Cultural, social, personal and psychological characteristics) that would affect the consumer behaviour when making a purchase relating to an incident or a customer replacing a broken laptop. Also it has looked into the buying decision behaviour (Variety seeking buying behaviour) that is associated with the purchase. Also the significance of consumer involvement is it high or low for the type of buying decision behaviour. It is now clearer that there is not a particular theory that is entirely faultless in the attempt to unravel the mystery of buyer behaviour as the debates have proven to be never ending. Each theory holds some degree of relevance. However, some tend to be stronger than others in terms of substantiation and certainty. The literature available reveals that there is an on-going tendency of rejecting ideas regarding the genesis of buyer behaviour. When we omit ideas and ration down the nature of buyer behaviour, danger is that we block out useful knowledge which bounds our scope of appreciation. The original premise therefore stands to be true that the nature of the buyer is indeed in need of investigation, rather that presupposition.

Partnership law (In Australia) Assignment Example | Topics and Well Written Essays - 2000 words

Partnership law (In Australia) - Assignment Example Question 1 In the case of The Money Doctors, the business is a partnership due to the fact that the three persons had come together with the intension of carrying out a business venture and make profit. Although they did not have a written agreement, this business relationship has everything that a business partnership has and it therefore makes them a partnership. The partnership is made of Adam, Moe, and Jeff because they were the proprietors of the business. Flo, Adam’s Wife, cannot be described as a partner in this endeavour because of two main factors. To begin with, the money that she contributed to the business was a loan which was supposed to be refunded to her in the course of doing business. Secondly, her second role in the business was as an employment receiving an annual salary. As a result, although she was related to the partners and contributed to the initial capital, she cannot be described as a partner in the relationship. As seen in the decisions made in Birt chnell v The Equity Trustees, Executors and Agency Company Limited [1929] 42 CLR 384 19291, the court decided that the actions which the partner carried out should have been in the interest of the partnership. In this case, the court predicated its decision on the fact that in a partnership, every action carried out by any of the partners must be seen as being carried out in the interest of the partnership. Therefore it found that when the accused failed to remit the profits which he had gained by acting in the capacity of a partner, he had failed to observe the law and betrayed the other partners. The profits made by the accused were therefore seen as supposed to have been shared with the rest of the partners due to the nature of the business association that existed between him and the partners. The same case appears in the Money Doctors case where the partners are acting in the interest of the partnership and the rest of the group. This therefore defines The Money Doctors as a pa rtnership. In Canny Gabriel Castle Jackson Advertising Pty Ltd v Volume Sales (Finance) Pty Ltd [1974], the court decided that the business venture constituted a partnership based on three major factors which the court looked upon. First, the court quoted the fact that the partners had come together with the aim of carrying out commercial ventures. Secondly the court quoted the Partnership Act of 1892 and pointed out that since the partners intended to share the profits equally as produced by the business venture, that this then constituted a business partnership. Thirdly, the court referred to the fact that the partners were concerned with the financial stability of each other. The fact that the parties involved met these three main factors which are used to describe a partnership led to the court deciding that the relationship was a partnership. These three factors are also eminent in the case of The Money Doctors and therefore the Money Doctors can be seen as a partnership. In Ka ng-Kem v Paine (2004)2, the court used the same rules to determine the existence of partnership between the two persons before the court. The court used the definition of a partnership as provided in the 1892 partnership act. It also used some parameters to determine the existence of the partnership. Among the factors considered included the joint tenancy, the sharing of gross returns and the sharing of the profits by the

Case study Assignment Example | Topics and Well Written Essays - 500 words - 2

Case study - Assignment Example In the evaluation and morale case, a number of problems emerge. According to the staff nurse, the nurse manager made some untrue against her in the report. In this respect, the problem of unfair evaluation emerges. Another problem also stems out of this context. The staff nurse’s morale is negatively affected by the report. The underlying adverse effect is directed towards the actual practice as much as it remains an issue with the staff nurse. This personal-practice-based implication of the report is a critical problem in the case. Over and above this, the staff nurse’s evaluation seems to have been directed towards one key event. In this respect, the progressive factor that should be captured in the report is not observed. Moreover, poor, inefficient, and ineffective communication between stakeholders (Phillips & Morris, 2011) is characteristic in the case. Finally, personal growth and development of the staff nurse is on the verge of being negated by the unfolding ev ents in the case. The above mentioned problems can be analyzed by employing a number of principles. An administrative problem that befalls any health care organization is critical (Burnard, et al. 2004). In the light of the case, it is important to understand the administrative standpoint of the nurse manager in executing her performance appraisal mandate. This is because the principle of dialogue is seemingly downplayed in relation to the manner in which the nurse manager executed the evaluation. Over and above that, issues to do with morality and ethics emerge. Moral and ethical principles are vital in analyzing problems related to nursing or any other health care practice (Walker & Avant, 2011). At the same time, it would be essential to account for professional platforms that are designed to promote personal and professional growth and development. In order to solve the problems described in the evaluation and morale case, a number of recommendations are